Description
Rolex is one of the most Luxury Brands in the World, valued today at around $8 Billion Dollars. Its history dates back a century ago and began with an orphan teenager whose inheritance was stolen away from him. After a few years working his way out, he decided to follow his passion and opened a watchmaking business. Little did he know that this business venture would lead him to pioneer modern wristwatches, changing its whole industry and creating a Billion-Dollar Empire.
This book covers
Biography of Hans Wilsdorf
How he created Rolex
What challenges did he face
How did he make this Rolex so big brand
The Genius Mind of Marketing
And many more….
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