Business Networking in English: From Basics to Brilliance: From Dog-Eat-Dog World to Rising Tides for All: 12 Chapters of Transformation and Success for Non-Native English Speakers

Unlock the power of effective business networking with “Business Networking in English: From Basics to Brilliance”. Designed for business professionals, startup owners, and English students at B1 and B2 CEFR levels, this comprehensive guide offers practical insights and real-life scenarios drawn from over 30 years of global industry experience.

Whether you are an entrepreneur, executive, or aspiring professional, this book is tailored to enhance your networking skills through a flexible and structured learning approach. With 12 chapters divided into two parts, it accommodates busy schedules, allowing you to tailor your study sessions according to your time and proficiency level.

Key Features:

• Expert Guidance: Benefit from the expertise of Tatjana Paar, an industry expert with extensive global experience.
• Practical Activities: Each chapter concludes with various exercises, including reading comprehension, gap-fill exercises, roleplays, matching phrases, and true/false questions.
• Flexible Learning: Perfect for self-study or online classes, with content designed to fit into your busy professional life. Readers/students can tailor their study sessions to their available time and English proficiency level, ranging from 12 to a maximum of 24 classes.
• Classroom Integration: As an Athena Business English Academy textbook, it provides a foundation for interactive online classes.
• Listening Scripts & Audiobook: Access listening scripts and a 2-hour audiobook version to enhance your learning experience, available on our website athenabusinessenglish.com.

Whether navigating a career transition, expanding your business network, or honing your communication skills, this book is your gateway to mastering effective networking in the modern business landscape.

Table of Contents:

1. Introduction to Business Networking
   • Overview of the fundamentals and importance of business networking in the modern professional world.
2. Crafting Engaging Personal Introductions
   • Techniques and tips for creating memorable and impactful personal introductions.
3. Mastering Personal Introductions and Business Relationships
   • Strategies for building and maintaining strong business relationships through effective introductions.
4. Introducing Your Project or a Job
   • Best practices for presenting your projects or job roles in a professional setting.
5. Introducing Your Company and Company Organizational Charts
   • How to effectively introduce your company and understand organizational structures.
6. SWOT Analysis Fundamentals
   • Basics of conducting a SWOT analysis to understand a company’s strengths, weaknesses, opportunities, and threats.
7. Enhancing Active Listening Skills
   • Techniques for improving active listening skills to enhance communication and understanding.
8. The Art and Principles of Small Talk
   • The importance of small talk in networking and tips for engaging in meaningful conversations.
9. Cultural Sensitivity in Business Communication
   • Understanding and respecting cultural differences in business communication.
10. Common Abbreviations and Idioms
    • A guide to commonly used abbreviations and idiomatic expressions in business English.
11. Common Phrases and Phrasal Verbs
    • Essential phrases and phrasal verbs for effective business communication.
12. Assessment and Mastery: Practice, Final Quiz, and Student Grading
    • Methods for assessing progress, final quizzes, and grading criteria.

Read more